Samsung

Creative and Copy
The work beyond UNPACKED
Samsung has been one of my biggest clients since 2016 and as a result I've contributed creative and copy to a number of content between the Galaxy launches, from video scripts and captions to creative direction and pitching. With this one client, I've grown my skillset immensely to be able to handle any kind of request — even if it's totally new to me.
Certified Re-Newed video
CRN is one of Samsung's programs to help the company and consumers reduce, reuse, and recycle old tech. For this video, they requested a movie trailer style, with some dramatic flair to hint at something bigger. The hero's journey was harrowing, so I wanted to make sure the success was celebrated properly, while still keeping it light.
YouTube caption:
Follow one Galaxy phone on a journey of a lifetime the second time around. Our humble hero takes us on a trip through the Certified Re-Newed process, making its way through checking, testing and everything in between. All for a chance at a whole new life.
Galaxy S23 Ultra
How-to
As part of the post-launch for this phone, client requested how-to content. Galaxy S23 Ultra was positioned as the ultimate camera on Galaxy, as well as the ultra productivity device, so the how-to videos delivered information in a quick, straightforward way, targeting audiences looking to maximize their power with their new phone.
Galaxy Z Flip4
Flex your best
There's way too much to this phone to keep it confined to a single launch. Social media is the perfect venue for in-depth exploration of individual features and concepts, keeping excitement going for this one-of-a-kind device.
Powered by Webflow