Hear a brand new world
I was tasked with website and video copy for two TONE Free earbuds. One for audiophiles, the other, sports-oriented. Two very different audiences, so I needed to set the products apart, while still keeping copy aligned with the brand voice and client guidelines.
Notably, this was also the first time I was asked to develop product slogans — with “fit” as a focus for both, that word found its way into the final line, creating consistency across the line-up.
