Luxury in motion
My first time developing a voice and style for an automotive client. As a newer luxury car brand, Genesis focuses on innovation, with goals of moving to a full EV fleet. Part of their future-forward innovation included expanding global outreach to younger consumers. I was part of the team running all worldwide social media platforms — and introducing a new one — which set the standard for the locals to follow.
This is a small selection of captions and videos I had the most fun writing.
