Phones, wearables, and tablets. Oh my!
Beginning with Galaxy S8, I have contributed to every Samsung Galaxy flagship launch — always as copywriter, but wearing a growing number of hats as the years went on. Galaxy UNPACKED is a major, biannual event, announcing the launch of new Galaxy S and Z phones, a highlight of the tech world. In order to give these innovative devices their due, copy has to connect to the consumer in a fresh way that didn’t feel heavy-handed. Here are some of the more recent launches I worked on.