Comfy, cozy, cool. Coffee.
D FLAT is a cafe in the trendy Seongsu-dong area of Seoul, and is part of the DFY family (my old agency). This was primarily a translation-creative copy hybrid, although I did contribute original copy, too. Much was already written in Korean by my talented coworker, so my task was to translate and finesse it to ensure the English version was brand-aligned and beautiful.
The cafe itself is a stunning work of art, so the brand voice is meant to be elevated and welcoming. We want visitors to feel at home and able to spend hours on end within its walls — or on the open air patio. The resulting voice was straightforward, introducing some big ideas without using too much jargon. Ultimately, the ethos is simple: GET COFFEE, STAY COMFY.
